The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.

This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records.

This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.