What We Do
We help brands master the marketing data stack.
Three forces are currently changing the way marketing teams work:
Changing privacy regulations
Advances in generative AI
And decreasing barriers to cloud computing
As a result, it is more difficult than ever for marketing teams to ensure that their data is compliant, trustworthy, valuable and useful. Many marketers are discovering that they need new and highly specialized skills to navigate this time of rapid change.
Our experienced team provides the strategic guidance and technical capabilities necessary to master the marketing data stack.
Our Services
Integrated services that work together to hep you master the marketing data stack.
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Capabilties Assessment
Vendor Evaluation
Measurement Strategy
Hypothesis Library & Learning Agenda
Data Governance & Security Policy
Data Catalog
Automated Data Quality
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Analytics Audit & Implementation
Tag Management
Data Monitoring
Bot Data Deflection
Privacy Compliance
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Cross-Channel Analytics Integration
Cloud Data Warehouses
Offline Conversion Integration
CDP Implementation
Custom Integration Solutions
Marketing Process Automation
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Media Mix Modeling
Bid to Predicted Value
Recommendations
Channel Attribution Modeling
Forecasting
Propensity Modeling
High-Value Action Analysis
Next Best Action
Content Analysis
Customer Lifetime Value
Cluster Analysis
Audience Classification
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Journey Optimization
Real-Time Personalization
A/B & Multivariate Testing
Search Optimization
Offer Decisioning
BI Modernization & Dashboarding
Our Approach
We follow the four principles of Modern Marketing in each of our projects.
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Outcome Based
We focus on the specific business outcomes that you want to drive and how we will measure success.
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Iterative
We design large-scale solutions that start small, show value, and expand incrementally.
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Privacy Focused
We carefully guard your legal and ethical obligation to protect customer data.
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Consumer Focused
We apply product thinking to ensure your data is useful and valuable to the consumers who rely on it.
Platform Expertise
We work with a wide range of marketing, data, and cloud platforms—enterprise to composable—to support the best solution for your data stack.
Industries We Service
Financial Services & Insurance
Healthcare & Life Sciences
Retail + eCommerce
B2B, High-Tech/SaaS
Hospitality & Travel
Nonprofit & NGO
Agencies & Consultancies
Working with Us
Schedule Introduction
Click HERE or use the form below to schedule time to connect with our team. We will listen to your challenges and explore how DiveTeam can help you reach your goals.
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Discovery & Design
All of our projects begin with discovery. We will spend time getting to know your team, understanding how you work today, and creating a vision for the future.
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Activate the Plan
We don’t stop with strategy. Our team is fully equipped to complete the work we recommend. From implementing tools—to building data models—to deploying applications—to training your team… our team dives deep to make your vision a reality.