The Adobe Summit 2024 recently concluded where Adobe introduced new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.

Explore how Media Mix Modeling has gained new ground as an effective marketing channel planning approach in the era of privacy, bots, and AI. We’ll discuss common criticisms and best practices to get the most impact on your marketing mix planning.

Explore how an iterative approach to deploying Adobe Real-Time CDP helped a healthcare company drive faster time-to-value.

In this article I will explain how bid-to-value works, and how DiveTeam uses a three-step process to help B2B brands apply this strategy to improve lead quality.

Explore the privacy challenges healthcare organizations continue to face in 2024, how many of our clients have found Adobe CJA to be a uniquely powerful solution for overcoming these challenges, and the unexpected benefits they discovered along this journey.

Modern marketing is a new approach to solving traditional marketing problems that has emerged in response to two changes in the global environment—privacy regulations and cloud computing. In this post, I will explain why I’ve chosen to use the term “modern” and describe how this approach departs from the established best practices of the prior 20 years.

This post will explore the three environmental forces that are disrupting the way traditional marketing problems are solved: cloud computing, generative AI and privacy legislation. I will also introduce the concept of Modern Marketing and the principles modern marketers embrace to navigate this change.

This article will explain how to pass user behavior (pages viewed, videos played, documents downloaded, etc.) from Google Analytics into your Salesforce Sales Cloud records.

This post will describe the benefits and limitations of the standard integrations provided by Google and Salesforce.

Simplify your SQL using the WITH clause.

This post will explain how Google Signals is used in Google Analytics 4, and the implications for user privacy.

This post explains how Google Analytics 4 is different from the prior versions.

This post will bring you up to speed on how to install the User ID across your platforms and verify that it is working properly in Google Analytics.

At first glance the User ID seems simple enough, but it can get a big complex when you start pulling reports. The purpose of this post is to explain how the User ID is used to generate reports.